For the second season in a row, Anomalia Paris proudly stands with those who embrace the impossible - the Women of Dakar Rally.
Our support for the Women of Dakar and partnership with the rally-raid world goes far beyond a "pretty campaign." This sport embodies what The Luxury of Freedom truly means: willpower, discipline, and the audacity to push boundaries.
There’s no “women’s version” of Dakar’s challenges. There’s sand, speed, risk, and the relentless drive to push yourself to the limit.
For the second year we are proud to support female Dakar racers because this is what modern luxury culture should stand for: not embellishing strength, but recognizing it.
This isn’t just a “social story.” It’s a story of skill, resilience, and what it takes to lead. It’s a stage where female courage redefines the norm. And we believe it’s time for the luxury industry to celebrate courage - not just the trappings of luxury, as courage and freedom remain the most precious ingredients
Photo credit: Maria Gamerio, X-Raid team
