Anomalia Paris, the luxury Fragrance House known for celebrating singularity and freedom, is proud to announce its support for the Women of Dakar, a movement that exemplifies passion, resilience, and the power of limitless ambition.
Driven by its core ethos, “The Luxury of Freedom,” Anomalia Paris embraces everything that deviates from the norm. Having launched in 2024 its gorgeous SAHARA 4800 fragrance, a dedication to Paris Dakar rally, Anomalia Paris continues the race in cooperation with the most challenging and beautiful rally on Planet Earth partnering with X-Raide team and The Women of Dakar.
This partnership is a testament to the brand’s mission of supporting those who live life to its fullest potential. These extraordinary people inspire others by defying limits, proving that nothing is impossible, and thriving in one of the most challenging and awe-inspiring races on the planet.
“We are thrilled to celebrate and support the Women of Dakar and the craziest Dakar pilots like Guerlain Chicherit,” says Elena Spirina, founder and creative director of Anomalia Paris. “Their courage, passion, and determination embody the same principles that shape our Fragrance House. Together, we hope to bring this extraordinary spirit to luxury consumers worldwide, showcasing that success and veritable luxury both lie in living boldly and authentically.”
Through this partnership, Anomalia Paris aims to amplify the story of these trailblazing women, connecting it to an audience that appreciates not just luxury goods but the empowering message behind them. The Women of Dakar stand as an emblem of what it means to push boundaries and inspire others to reach new heights.
Anomalia Paris is committed to celebrating and championing individuals who motivate positive change, reminding us that the impossible is truly nothing when paired with unwavering passion.
